Equinox

BEFORE: A new, New York-centric fitness brand with 3 locations in NYC.

AFTER: As part of the C-Suite/Management Committee, created the brand’s physical and experiential model, drove the National roll out, delivered EBITDA growth from $2M to +$100M over 11 years, and defined the most enduring luxury fitness lifestyle platform in North America.

Equinox

Beautiful design, both in and out of the gym

Image Credit: Equinox

Internationally Recognized

The first affirmation of a Lifestyle Brand in the fitness operating business

Image Credit: Peter Paige

Transformative Consumer Experience

Great reception desk means a great first impression

Image Credit: Equinox

Performance

Across the portfolio, some 750 live performances daily, delivered the most memorable national fitness entertainment experience in the industry.

Image Credit: Equinox

Art Inspired

Image Credit: Equinox

It's Life

Image Credit: Equinox

As Chief Development Officer, Chief Design Officer, and Member of the Executive Committee with Equinox, Boardman authored the industry-changing physical and experiential model for the lifestyle brand and co-authored the blueprint for growth for the company from a New York-centric, 3 location brand to a 52 location National Brand. Boardman was directly responsible for development, capital planning and plan execution for $600M in growth capital. As a C-Suite member, he jointly drove the initial LBO in 2000 and the successful sale of the company in 2005 to Related.