Pure Yoga

BEFORE: Pure, a Hong Kong based yoga brand with 2 locations, unknown in North America.

AFTER: As CDO, Boardman created the North American physical and experiential model for Pure Yoga, now recognized as "Best of" in several nationally and regionally distributed publications, providing an important facet of the Equinox portfolio of companies and membership offerings.

Moodboard

Beautiful flowers and interior design to inspire the Pure Yoga brand

Image Credit: P2B

Welcome

The entrance to Pure Yoga West in New York

Image Credit: Pure Yoga

Pure Yoga

Image Credit: Pure Yoga

Best Of…

Image Credit: Pure Yoga

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With CEO and Head of Business Development of Equinox, Boardman created US model for Pure Yoga, designing, developing, and opening 2 locations. Pure Yoga was the first multi-location, luxury positioned yoga membership model in North America.